I like the ‘contemporary wisdom’ in this book. Unlike those old-fashion literature, this book is easy to read with simple sentences and lots of real life relevant examples!! I am particularly amazed by the examples it given. Right when you need one after reading a concept, you will get one. And most examples are to-the-point and of real-life.
This is definitely a learning point for us as a trainer / facilitator / presenter who needs to communicate effectively.
Of course, other than how the book is written, got to talk about its content. In short, the book argues that there are 6 principles in making an idea stick:
Simple
Unexpected
Concrete
Credible
Emotional
Stories
I agree. It definitely applies directly in presentation. I however will need some more time to think before I properly relate to training skills. For example, I want to think through how these 6 factors can apply when we face with technical training with huge amount of dry knowledge. I actually plan to read the book twice. I will share with you more thoughts at that time. But in short, a great book. I believe as the readers of this blog, you will like it. BTW, do go to its website www.madetostick.com as well.
